WHO WE ARE
“IS YOUR BUSINESS EFFECTIVELY USING THE 4 R’s?“
Be Easy To Find – Get More Leads – Increase Sales
How It All Started
In 2009, our founder, Alan Engel, was using online marketing in his real estate business. That is about the same time the Yellow Pages started their steep decline. Google was quickly becoming the new Yellow Pages, which was great for those who do not want to leaf through a book to find a phone number. But, for most small/mid-sized businesses that had relied on the Yellow Pages for years to get their phones to ring, the change was not great.
Businesses that never seriously considered having a website now found that having one is an absolute must. So they would get one and wait for their phones to start ringing.
But then they learned that having a website did not mean potential customers/clients/patients would be able to find them. Certainly not as easily as they could in the phone book.
A new industry was developing.
Helping businesses be found online went from something the big companies needed to compete to a service that virtually every business needs just to keep up. At first, most businesses tried to do this on their own or went with the cheapest provider they could find.
And it showed.
Alan saw how poorly executed the transitions were. After seeing companies hire incompetent service providers – that were mostly good at getting their clients to pay for poor work – and knowing that it did not need to be that way, SweetWater SEO was launched.
As it turns out, the real estate business was actually the first client. Taking an “old school” business like real estate investing into the 21st century by helping build the business by using Internet Marketing tools is exactly what we do today. The focus went from working within one business to helping multiple businesses in the Pittsburgh area and beyond.
Our initial services were Web Design and Search Engine Optimization (SEO), services that were necessary to get online and ranked highly in the search results. But eventually this was not enough to meet our clients’ growing needs (or Google’s changes). The Internet keeps evolving, so our service offerings have to evolve as well.
In 2012 we added Mobile Websites, PPC Campaign Management, Lead Generation & some Social Media Management to our services and updated our name to SweetWater Interactive Marketing. This change reflected the move away from being strictly a SEO service provider to a more comprehensive online marketing company.
In 2013, we took a look at the market and saw that more changes were coming. Some services that we provided were being de-emphasized or phased out entirely, while others were being added. With this came the decision to sit down and really think about the business and how to best serve our clients and customers. We worked with Jason Hewitt of Illustrata Brand Enlightenment to take us through the process.
The Downstream Digital Marketing name was born.
This name is a perfect representation of what we do. We make our clients easy to find, so they get more leads and increase sales. And we do it by utilizing the digital tools that the Internet provides.
The Internet is always changing and we are excited to see what tomorrow brings. By staying on top of changes we are able to help our clients adapt to those changes so they continue to grow.