FAQs

You Have Questions…We Have Answers

Most Commonly Asked Questions

General

For our Sales Booster package (no Google Ads) we can work with pretty much any contracting or home services business with a website that is getting enough visitor traffic.

For our Traffic & Sales Accelerator package the list is more restricted. From our experience we know which  businesses have done really well with Google Ads, so we limit it to those business types.

  • Electricians
  • HVAC
  • Landscapers
  • Mold Remediation
  • Paving Companies
  • Pest Control
  • Plumbers
  • Home Remodeling
  • Roofers
  • Water Damage

Conversions

The key to increasing conversions is getting visitors to come back after their initial visit. The more chances you get at a visitor, to more likely they are to call you.

Retargeting them over time gets a significant number of them to return and eventually convert.

Cost-Per-Lead

Lowering the cost-per-lead is not applicable for those businesses depending 100% on free lead sources such as referrals, yard signs, etc. This is specifically referring to those businesses that are doing some sort of paid ad campaign such as Google Ads or Facebook Ads.

The cost to get the initial visit is determined by the cost-per-click (CPC) for the ad being run. If the only thing you ever do is run paid ads, all of the leads from the paid campaign will cost whatever their CPC was.

But, the nice thing about retargeting ads…they cost a fraction of a Google/Facebook ad. Pennies on the dollar in cost.

So, combine higher conversions with lower ad CPC and you get a substantial reduction in your cost-per-lead.

You are probably generating all sorts of traffic from your ads. That’s great! However, we know from our analytics, from our data, that at least 95% of that traffic isn’t buying on the first visit.

Even if you have Google retargeting running or you have Facebook retargeting running, we can make your campaigns more powerful by reaching out to those people who are engaged enough the to visit your website, but weren’t ready to buy at that moment.

Let us make your business omnipresent in your market by reaching out to them across all the channels available. When we do that, a significant percentage of people that you’ve already paid for to visit your website once will come back. And the cost for the return visit is pennies on the dollar of the first visit. When this happens we can turn them into customers.

Google Ads can generate calls virtually the day your ads go live. That’s not a guarantee, but we have many customers who started getting calls within a day or so of their campaign going live. However, it is not unusual for it to take a week to get the first call.

If you are not using Google Ads, then OmniTargeting will work over an extended period, so it’s a longer timeframe. Getting past visitors to re-visit takes some time, but as re-visits occur you will find you call volume increasing.

Several months after the launch is when the volume really picks up as the ads have gotten dialed in for maximum effectiveness.

**NOTE**

Getting “calls” is not the same as getting “results”. Ultimately we want to deliver great results to your business. Results for our customers are New Sales, not just incoming calls. Calls are a large part of the process, but not what you will ultimately use to measure success. 

New Sales requires your business to have a solid follow up culture. On average, it takes 6-8 touches to convert a lead to a sale. If calls come in, but your sales people don’t follow up consistently, then sales will not increase and it will appear that our service does not work. 

Our service works as long as we all do our part. We help provide more sales opportunities for your business, but to fully realize the benefit for your business you need to close those opportunities.

It really comes down the what your monthly website visitor traffic numbers are:

Total visitors of 1,000+ Sales Booster

Total visitors less than 1,000 per month Traffic & Sales Accelerator

The Traffic & Sales Accelerator is also the right choice if your current traffic numbers are 1000+, but the quality of visitor is low. Google Ads target those who are in need of foundation work, so your visitor quality increases. Which means your Omni ads effectiveness increases.

These are the basic requirements:

  • A website
  • Desire to increase sales
  • Strong sales process to convert callers into customers
  • Budget for ad spend ($350/mo for Omni, $1,000/mo for Google Ads if applicable)
  • Ability to make a minimum commitment of 3 months

The list is really short…

  1. Some info and content from you so we can develop the initial set of ads.
  2. Access to your website to set up the platforms
  3. Answer the phone
  4. Close sales

The platforms (Google, Facebook, etc.) charge when ads are displayed or clicked. They charge you directly so you just need to cover that via whatever payment method you want to use. We will help you get that set up.

OmniTargeting Ads – charges are based on how often your ad is displayed.

→ We suggest budgeting $300-$350/mo.

Google Ads – Each time a visitor clicks an ad, there is a charge to your Google account.

→ For our service we require a minimum budget of $1,000/mo.

If there is room to increase the Google Ads budget, we will talk about that during the quarterly review call.

We don’t use a contract, rather we have a 12 month agreement with an opt-out option after 3 months (a 3/9 agreement).

We switched to this structure after surveying our customers.

  1. They want a long-term partner who is invested in their success.
  2. But, they want to see results before making a longer commitment. So we get three months to “show”.

OmniTargeting/Google Ads

No one will see your Omni ads if they do not ever visit your website. Ads are most effective when they are being shown to homeowners interested in your services.

People who have visited your website have shown that they have at least some level of interest in what you sell, so your ads will be more effective if seen only by them.

Traffic Requirements by Platform

Using OmniTargeting, you can stay top-of-mind with prospects who are the most engaged with your business ie, those who have already visited your website.

It does this by telling your business story through ads on:

  • Gmail
  • YouTube
  • Facebook
  • Instagram
  • LinkedIn
  • As well as numerous industry leading websites such as
    • Amazon
    • Tripadvisor
    • Yahoo
    • CNN
    • The Weather Channel
    • And many others
The information shared through your ads is what eventually gets many visitors to return.

We create 4 types of ads for your campaign…

Branding 

  • Show your brand/product/service
  • Highlight your unique selling points

Review

  • Build your reputation via social proof from past customers
  • Text or video

Offer

  • Time-sensitive relative to when your prospect sees the ad
  • Provides an incentive to re-visit or call

Seasonal

  • Any excuse for an offer (holiday, day of week, season, etc.)
  • Changed up every 3 months, so not for a Flash Sale event.

 

We suggest $300-$350/mo. because that is a typical amount our customers spend. But it can be raised if you want. Or lowered. There is certainly flexibility here so you can adjust as needed based on the results you are getting.

Depending on how competitive your local market is, your ad spend could go as high as $500/mo. But, a limit can be set inside your Google Account so you are in control of what you actually spend.

If you are in a competitive market, but want to keep your ad spend down, that is not really a problem. Once your budget limit is hit your ads will not be displayed by the platforms again until the next month begins. Or until you raise your limit, whichever you prefer.

If you are busy enough even with ads that stop displaying during the third week of the month, for example, and then pick up again at the beginning of the next month and that works for your business, then it sounds like a good way for you to fund it. 

No. Ads and landing pages need to be targeted to a single service/city in order to be effective. 

We offer a discount for running multiple campaigns (either for additional services or cities if you operate in multiple larger cities.)

A landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign and is designed for a single objective…getting the visitor to take an action (call or provide email/contact info).

Unlike your website pages, there is no menu nor other links that will allow a visitor to navigate away from the page. The goal is to get them to take an action, not provide a gateway to the rest of your website.

Benefits of using a well-designed landing page

  • Higher conversions rates
  • Lower cost-per-click
  • Can grow your email list
  • Generate data and provide market insights
Paid Ads that link to a “regular” website page convert poorly, which makes the ad campaign significantly more expensive than ones that use a service-specific landing page.