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Paid Ads Campaigns

Need More Traffic To Increase Sales Quickly?

Paid Ads Are The Best Tool…Highly-Targeted & Work Fast!

ACTIVELY MANAGED

Our team doesn't just "set it and forget it".
MONITOR * ADJUST

HIGHLY-TARGETED

Put your ads in front of your best prospects and best areas.
HIGH-QUALITY VISITORS * NO WASTED AD SPEND

TRACKABLE

Everything in your campaign is tracked and measured.
KNOW IF IT IS WORKING * KNOW IF IT ISN'T

Paid Ads Campaign Management

Target Your Ideal Customer To Quickly Increase Website Visits, Improve Website Visitor Quality, and Increase Sales

 

Paid ads, such as Google Ads, can create a nearly instant flow of traffic to your website and leads to your business. When it is done properly, your phone starts ringing quickly − and more frequently − and you get a great return on your marketing investment.

And it is trackable, so you will know exactly how well your campaign is doing. 

That part you may already know. 

But we do things a little bit differently to increase the effectiveness of your Ads campaign…we pair it with our revolutionary, custom-built-for-your-business Leads-Qualifying Configurator.

When a Paid Ads campaign is combined with your Configurator, you have a marketing system that delivers a tremendous return on your marketing budget. And it gives you a marketing solution that very few businesses in any industry have. 

To make it even more powerful, if your website gets at least 1,000 visitors per month, you have the opportunity to add on our OmniTargeting serviceThis comprehensive service keeps you in front of visitors who left and gets them to come back to book an estimate.

 

Our Paid Ads* package delivers these primary results:

1. Generates highly-targeted traffic from your ideal prospects.

2. Provides the opportunity for fast wins by generating leads within days of going live.

3. Gets your best prospect to your Configurator, so they can pre-qualify themselves *before* getting on your calendar.

 

If increasing sales sooner rather than later is important, then you need to add Paid Ads to your marketing efforts.

If your website is lacking traffic, especially high-value traffic, then a Paid Ads Campaign is a must. 

Homeowners who need your service are currently finding your competitors. Let’s change that.

 

* Paid Ads is primarily Google Ads, but Facebook Ads may also be a good fit for your business.

 

Target Your Ideal Customer

Are you getting enough traffic to meet your sales goals? 

If you aren’t, then starting a targeted paid ad campaign should be the first thing on your to-do list.

With Paid Ads (especially Google Ads, formerly called Google AdWords) you can target the search terms and the people who are most valuable to your business  And you can target the areas where your services are most needed. 

In addition to that, we can exclude you from searches for terms you don’t want your ad to show up for, something like “foundation repair diy”, for example. People searching a term like that are not a good prospect. Don’t waste money showing ads on search terms that won’t bring you potential customers.

If you are looking for a profitable marketing tool that works quickly, Google Ads + Configurator is it. Add OmniTargeting to it and you have a lethally effective marketing service in place that can help your sales takeoff!

 

Not only can Paid Ads get your phone ringing quickly and deliver outstanding results, everything is tracked so you will know very quickly – and with certainty – how well it is working. Combine it with a Configurator and OmniTargeting and it’s far beyond anything you have tried in the past. 

Why Use Paid Advertising

Works Quickly – Get calls coming in as soon as the day your campaign launches!

Highly-Targeted – Put your ads in front of people in need of your services. 

Budget Control – Set a daily budget so you have complete control over your ad spend each month.  

Measurable  – We track conversions so you know how much revenue is a direct result of the campaign.

Professional Management For Best Results

Google Ads can create a nearly instant flow of leads to your business. When the campaign is done properly, your phone starts ringing quickly and more frequently and you get a great return on your marketing investment.

We track your campaign, so you will know exactly how well your campaign is doing. 

Unfortunately, when it is managed poorly… 

  • You can spend a lot of money very quickly with little-to-no results to show for it.
  • Which also means it cost you a lot of missed opportunities…this is a hidden loss – revenue you never had the chance to get and it can be a substantial amount of money.

Maybe you are working with an agency to manage your campaign. 

Perhaps you have an employee who “dabbles” with it when he/she has time. 

If you are not getting the results you expect, it is very likely due to poor campaign set up or management.

Google Ads success is not something that just happens. 

It takes a knowledgeable, experienced management team to make it happen. Downstream Digital is here to lend our expertise and experience to your campaign because your business deserves it.  

Case Study

We have been working with a basement waterproofing company in Charlotte, NC and have gotten strong results for them in a very short period of time.

  • Conversion Rate before: 0% (was not running ads prior)
  • Target Conversion Rate: 10%
  • Actual Rate (5-month avg): 12.03%
  • Total Conversions: 67 (new leads)
  • Budget: $1,000/mo

A strong conversion rate for a lead generation campaign such as this is 10%, so the goal was fairly aggressive, but achievable.

It usually takes some time to get a new campaign to convert well, but within 4 weeks we were at just under 14%. Month 1 saw 3 conversions, Month 2 had 12, and by Month 5 we were up to 21 conversions.

Having a strong sales team to handle the additional leads helped this company achieve great results.

 

Why Our Google Ads Program Works So Well

Active Management

We do not employ the popular "set it and forget it" management technique favored by others.
By employing a hands-on optimization approach, our team of certified professionals will ensure that we continue to improve your campaign performance, day after day, week after week, month after month.

Landing Page Development

Successful campaigns are about a lot more than clicks.
When homeowners click your ad, the page they are sent to (the landing page) is critical to your success. A well-designed, conversion-focused landing page can double or triple the return on your ad spend.

Remarketing/OmniTargeting*

Retargeting is one of the most powerful ways to boost your paid campaigns to make them more effective.
By showing targeted, appropriate ads to your hottest prospects in the weeks and months that follow their initial visit to your website, we can draw them back to your website. When they come back, they tend to call to book an appointment.

OmniTargeting is remarking on steroids. Think of a website that you visit...there is an excellent chance that your ads could be shown there.

*All campaigns get Google Remarketing. Our enhanced service, OmniTargeting, requires a minimum of 1,000 websites visitors per month to be effective.

How Might Google Ads Improve Your Business?

Let's do a little exercise to see how the numbers might look for your company...

  1. Minimum Required Ad Spend for Goole Ads is $35/day (our requirement, you pay Google directly for this).
  2. Est. 18-29 conversions (calls from visitors) based on historical results.

And this is just from Google Ads…when a Lead-Qualifying Configurator is included you will likely increase the number of estimates you provide each month.

Of course, your numbers may be different. Maybe you convert more/less than 2/3 of calls into estimates. Perhaps your close rate is different. Maybe your average revenue and profit margin are different.

Do this exercise with your numbers…what is the potential additional profit for your company?

(If you want to see what your Gross Revenue would be, set Profit Margin to 100%)

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Potential Profit Calculation

Summary

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If the profit amount projected by your numbers would help your company grow, let’s get together to talk for a few minutes about how we can work together to help boost your sales. 

If You Could Turn $1 Into $2, $3, or More. . .Would You Do It? 

Google Ads + A custom-built lead-qualifying configurator 

has the potential to do that for your business.

Brand New Campaigns

If you have never run a Google Ads campaign and are now ready to get started with it, you are in the right place.

From getting the campaign up & running, and then managing it every month, we will take care of the whole process for you.

And we are not a set-it-and-forget-it “manager”. We actively manage all campaigns. 

We regularly test and adjust in order to maximize the results of your campaign budget dollars so over time you will see your results improve.

Existing Campaigns

If you are not sure that you are getting the results you expect, we offer a review service. Let us take a look at your campaign for you.

Our Campaign Review looks at everything that is going on in your Google Ads account to make sure it is set up appropriately to meet your business goals. Our reviews generally uncover the potential for 20-40% in cost savings. And that doesn’t include any performance improvements that may be uncovered.

If you would like a thorough review of your current campaign, just let us know!

OmniTargeting - Supercharge Your Google Ads

OmniTargeting is a supplemental service that works in conjunction with our Google Ads service. It requires a minimum of 1,000 website visits/mo. in order to be effective, so it usually only offered if we are running your Google Ads campaign.

However, if your website already gets the minimum amount of traffic without Google Ads, it can be used as a stand alone service.

Having OmniTargeting with your Configurator is a tremendous tool for getting high-quality estimates on your calendar!

 

Let's See If We Can Help Your Business

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