Keep Your Prospects Thinking About You 24/7
Are you getting visitors to your website, but not getting as many calls (and sales) as you expect or would like? If there is a way to turn more of your Visitors into Callers – so you can turn them into Buyers – would that help?
Then OmniTargeting is exactly what you need.
By Staying In Front Of Past Visitors AND Getting Them To Return, OmniTargeting Can Do This For Your Business.
Would a service that does this help your sales grow? If so, then keep reading.
What is OmniTargeting?
Have you ever visited a website or shopped on Amazon, then started seeing ads for that business or product after that visit? Then you have experienced at least a basic form of retargeting.
OmniTargeting is an enhanced version of retargeting. It is basic retargeting on steroids. It not only makes sure that a single visit to your website allows you to have multiple touches with each visitor, but it pretty much happens wherever they might go online.
With a basic retargeting campaign — such as is set up with Google Ads campaigns — after you visit a website the retargeting ads are just shown on Google and/or Google-owned properties such as YouTube.
If you clicked on a Facebook ad, then you may see retargeting ads around on Facebook.
OmniTargeting takes retargeting to the next level.
With OmniTargeting, when someone visits your website, they will start to see your ads in Google and Facebook…plus many others!
Where Your Ads Are Shown…
Why Should Your Business Use OmniTargeting?
The short answer…to increase conversions (which leads to increased sales).
Up to 95% of your website visitors will not call you on the first visit. Unfortunately, that means most visitors will never call you.
With OmniTargeting you are staying in front of those 95%. Every day.
Your ads will get many of them to come back. In fact, retargeted visitors are 70% more likely to call you than those who never see an ad. The more who come back, the more who will eventually call. When they call you have the opportunity to convert them into a customer. Just like a lot in business, converting visitors to callers is a numbers game, so the more chances you get, the more sales you can get.
OmniTargeting helps put the numbers in your favor.
Why don’t they call on the first visit?
1. They are “just browsing” for now.
2. They got distracted and forgot to come back.
3. Your service may potentially be expensive or it is perceived to be expensive. As the perceived cost of a service goes up, the amount of research done by potential customers goes up.
People will do a decent amount of research before calling you. So, you can be sure that most of the homeowners who visit your website are going to check out some of your competitors, too. During that “research time” they may forget that they even visited your website and they will end up calling a competitor instead of you.
4. Maybe they remember you, but a competitor did a great job staying in front of them and convinced them that they are the company to call.
You can do the same thing and OmniTargeting is the tool.
With OmniTargeting you have the most effective way to stay in front of website visitors to deliver compelling reasons why they should call you rather than a competitor. Take back sales that you would otherwise be losing.
The Best Part...Any Traffic Source Works With This!
No matter how you get visitors to your website, OmniTargeting works…
- Google Search/Organic/SEO
- Paid Ads
- Personal Referrals
- Trucks/Yard Signs
- Print Ads/Billboards
- Social Media
- Content Sharing
Regardless of how they get to your website, as soon as they visit your OmniTargeting system will start working to get them to come back again.
Revisits lead to more calls → More calls lead to more sales
OmniTargeting truly makes all of your advertising & marketing perform better.
Visits, Sales, & OmniTargeting
Visitors who leave your website without buying
Sales that require at least 5 touches from you
Improved chance a retargeted visitor becomes a buyer
Potential Cost: Retargeted visitor vs typical paid ad cost
Of course, your numbers may be different. Maybe you don’t convert 80% of calls into bids. Perhaps you close more than 38% of the bids you present. Maybe your average revenue and profit margin are different.
Do this exercise with your numbers…what is the potential additional profit for your company?
(If you want to see what your Gross Revenue would be, set Profit Margin % to 100)
Potential Profit Calculation
If the profit amount your numbers projected would help your company grow, let’s get together to talk for a few minutes.
If You Could Turn $1 Into $2, $3, or More. . .Would You Do It?
OmniTargeting has the potential to do that for your company.
Why OmniTargeting Works So Well
Which Sounds Like Your Current Situation?
We Have Good Traffic
This is critical. In order to deliver ads, your website must meet a Minimum Traffic threshold.
This is not our rule, it is Google’s and Facebook’s rule.
A minimum number of visitors are needed in order for the platforms to display your ads.
If your website is getting the minumum amount of traffic required by the platforms:
- Google Display, Gmail – 100 visits per month
- Facebook, YouTube – 1,000 visits per month
then your website is ready for OmniTargeting.
If you have the traffic needed, let’s get started making all of your efforts perform better!
But…If you need traffic, we can help fix that.
Our Website Needs More Visitors
This is fairly common for many of the companies we talk to, especially because there is some seasonal variation in visitor traffic. Add the pandemic on top and a traffic boost may be needed now.
There is a certain level of traffic required by Google and Facebook in order for OmniTargeting to work, but not every website will have it right now.
If your website needs to get more visitors, then Google Ads is a must. A targeted, paid search campaign will quickly put you in front of the exact people in your service area who need your services.
The super bonus is that combining OmniTargeting with a paid campaign such as Google Ads (or Facebook Ads) makes your paid search campaign perform extraordinarily well.
And it’s trackable, so you’ll see that this is true very quickly!
Get OmniTargeting Working For Your Business!
This All Sounds Great...Let's Talk!
Let’s schedule a quick call so we can talk about this in more detail, see if it’s a good fit for your business, and answer any questions you may have.
If it makes sense after talking, let’s get your service started so you can start getting more calls from your visitors.
Click the button below to schedule a time that works well for you.
Let’s get together on the phone to have a quick conversation about OmniTargeting, how it works, and how we can work together to turn more of your website visitors into callers so you can convert them into customers.