OmniTargeting

Keep Your Prospects Thinking About You 24/7

Are you getting visitors to your website, but not getting as many calls (and sales) as you expect or would like? If there is a way to turn more of your Visitors into Callers – so you can turn them into Buyers – would that help?

Then OmniTargeting is exactly what you need.

If You Could Turn $1 Into $2, $3, or More in New revenue. . . Would You Do It?

By Staying In Front Of Past Visitors AND Getting Them To Return, OmniTargeting Can Do This For Your Business.

Would a service that does this help your sales grow? If so, then keep reading.

What is OmniTargeting?

Have you ever visited a website or shopped on Amazon, then started seeing ads for that business or product after that visit? Then you have experienced at least a basic form of retargeting.

OmniTargeting is an enhanced version of retargeting. It is basic retargeting on steroids. It not only makes sure that a single visit to your website allows you to have multiple touches with each visitor, but it pretty much happens wherever they might go online.  

With a basic retargeting campaign — such as is set up with Google Ads campaigns — after you visit a website the retargeting ads are just shown on Google and/or Google-owned properties such as YouTube.

If you clicked on a Facebook ad, then you may see retargeting ads around on Facebook.

OmniTargeting takes retargeting to the next level.

With OmniTargeting, when someone visits your website, they will start to see your ads in Google and Facebook…plus many others!

Where Your Ads Are Shown…

Why Should Your Business Use OmniTargeting?

The short answer…to increase conversions (which leads to increased sales).

Up to 95% of your website visitors will not call you on the first visit. Unfortunately, that means most visitors will never call you. 

With OmniTargeting you are staying in front of those 95%. Every day.

Your ads will get many of them to come back. In fact, retargeted visitors are 70% more likely to call you than those who never see an ad. The more who come back, the more who will eventually call. When they call you have the opportunity to convert them into a customer. Just like a lot in business, converting visitors to callers is a numbers game, so the more chances you get, the more sales you can get.

OmniTargeting helps put the numbers in your favor.

Why don’t they call on the first visit?

1. They are “just browsing” for now.

2. They got distracted and forgot to come back.

3. Your service may potentially be expensive or it is perceived to be expensive. As the perceived cost of a service goes up, the amount of research done by potential customers goes up.  

People will do a decent amount of research before calling you. So, you can be sure that most of the homeowners who visit your website are going to check out some of your competitors, too. During that “research time” they may forget that they even visited your website and they will end up calling a competitor instead of you.

Or 

4. Maybe they remember you, but a competitor did a great job staying in front of them and convinced them that they are the company to call. 

You can do the same thing and OmniTargeting is the tool. 

 

With OmniTargeting you have the most effective way to stay in front of website visitors to deliver compelling reasons why they should call you rather than a competitor. Take back sales that you would otherwise be losing.

The Best Part...Any Traffic Source Works With This!

No matter how you get visitors to your website, OmniTargeting works…

  • Google Search/Organic/SEO
  • Paid Ads
  • Personal Referrals
  • Trucks/Yard Signs
  • Print Ads/Billboards
  • Social Media
  • Content Sharing
  • TV/Radio

Regardless of how they get to your website, as soon as they visit your OmniTargeting system will start working to get them to come back again.

Revisits lead to more calls → More calls lead to more sales

OmniTargeting truly makes all of your advertising & marketing perform better.

Visits, Sales, & OmniTargeting

94%

Visitors who leave your website without buying

80%

Sales that require at least 5 touches from you

70%

Improved chance a retargeted visitor becomes a buyer

20%

Potential Cost: Retargeted visitor vs typical paid ad cost

Could OmniTargeting Make Sense For Your Business?

Let's do a little exercise to see how the numbers might look for you...

Of course, your numbers may be different. Maybe you don’t convert 80% of calls into bids. Perhaps you close more than 38% of the bids you present. Maybe your average revenue and profit margin are different.

Do this exercise with your numbers…what is the potential additional profit for your company?

(If you want to see what your Gross Revenue would be, set Profit Margin % to 100)

If the profit amount your numbers projected would help your company grow, let’s get together to talk for a few minutes. 

If You Could Turn $1 Into $2, $3, or More. . .Would You Do It? 

OmniTargeting has the potential to do that for your company.

Why OmniTargeting Works So Well

OmniRELEVANT

Target your website visitors and only your visitors. People who visited your website are interested in your services and are the ones who will be interested in seeing your ads. Why show ads to people who never visited your website?

Showing ads to homeowners who have a good chance of buying is the smartest way to use your budget!

OmniCHANNEL

Show up on every major platform possible. If your prospect goes there, you need to be seen there.

Google Display Network, Facebook, YouTube, Instagram, LinkedIn, within Gmail, plus CNN, ESPN, The Weather Channel, Tech Crunch...and many more!

OmniROTATION

We rotate your ads to optimize frequency and eliminate "ad blindness". Show an ad too often and eventually your prospects won't notice it. OmniTargeting maximizes the effectiveness of your ads.

Your ads should be seen, not ignored.

Which Sounds Like Your Current Situation?

We Have Good Traffic

This is critical. In order to deliver ads, your website must meet a Minimum Traffic threshold. 

This is not our rule, it is Google’s and Facebook’s rule. 

A minimum number of visitors are needed in order for the platforms to display your ads. 

If your website is getting the minumum amount of traffic required by the platforms:

  • Google Display, Gmail – 100 visits per month
  • Facebook, YouTube – 1,000 visits per month

then your website is ready for OmniTargeting. 

If you have the traffic needed, let’s get started making all of your efforts perform better!  

But…If you need traffic, we can help fix that.

Our Website Needs More Visitors

This is fairly common for many of the companies we talk to, especially because there is some seasonal variation in visitor traffic.  Add the pandemic on top and a traffic boost may be needed now.

There is a certain level of traffic required by Google and Facebook in order for OmniTargeting to work, but not every website will have it right now.

If your website needs to get more visitors, then Google Ads is a must. A targeted, paid search campaign will quickly put you in front of the exact people in your service area who need your services.

The super bonus is that combining OmniTargeting with a paid campaign such as Google Ads (or Facebook Ads) makes your paid search campaign perform extraordinarily well. 

And it’s trackable, so you’ll see that this is true very quickly!

Get OmniTargeting Working For Your Business!

This All Sounds Great...Let's Talk!

Let’s schedule a quick call so we can talk about this in more detail, see if it’s a good fit for your business, and answer any questions you may have. 

If it makes sense after talking, let’s get your service started so you can start getting more calls from your visitors. 

Click the button below to schedule a time that works well for you.

Let's Chat!

Let’s get together on the phone to have a quick conversation about OmniTargeting, how it works, and how we can work together to turn more of your website visitors into callers so you can convert them into customers.

 

OmniTargeting

Already Marketing Your Business?

Let’s Make All Of That Marketing Better!

DOWNSTREAM

“IS YOUR PHONE RINGING ENOUGH?“

Establish Your Presence – Target Your Customers – Increase Sales

OmniTargeting

Make All Of Your Marketing Better!

Most website visitors do not call on the first visit. Are you reminding them that they visited so they do call you? 

It sounds too good to be true, doesn’t it? If you are already marketing your business and getting website visitors, how can this service make those efforts even better? It does it by making sure your visitors don’t forget about you. They see you everywhere, everyday. If you remind a past visitor that they checked you out AND it gets most of them to come back, the chances of them calling you go way up. That’s the point of marketing. Is it then fair to say this makes all of your other advertising and marketing better? We think so.

OmniTargeting...The Quick Version

The vast majority of website visitors do not take any type of action (call, email, buy) during their first visit to a website. Researtch shows this number to be as high as 94%. The reasons why are unimportant, really. The fact that they don’t take action is what matters.

So, how can we turn a “visitor” into a “buyer”?  

By retargeting them.

With OmniTargeting we tag all visitors to your website, then display your ad in various places when they go online. Ads are not shown all of the time…we don’t want to annoy them. They are displayed frequently enough to get many of them to visit your website again. And revisits lead to more calls. More calls lead to more sales. 

In fact, a retargeted visitor is 70% more likely to convert into a customer.

If increasing sales is something you would like for your business, then jump to the bottom of the page to Learn More.

If you want to read more about OmniTargeting, check out “The Long Version”

The Long Version

When someone visits your website, chances are they won’t be ready to buy right then. According to research this happens about 94% of the time. It turns out that it is rare for a visitor to call you on their first visit!

Why?

Maybe they get distracted.

They’re order is called out at the coffee shop.

Or they go and look at one of your competitors sites.

Smart homeowners do their homework on contractors before they make a call. This means they visit your website, then leave it...94 times out of 100.

 

But that's not all...

Leaving without taking an action is bad enough. Research shows that 80% of sales require at least 5 follow up conversations before a deal is done.

That means your prospects need multiple touches before they do business with you.

You have a business to run and you have to make sure these necessary multiple touches happen. Time runs out quickly.

 

How Do You Fix That?

You could spend all day on the phone chasing leads. Though, that’s only good for the people who actually do call you. And, as we've seen, only a small percentage of your website visitors will do that. This means you’ve got a lot of potential clients who come to your site once. The problem is you don't know who they are, and you never see them again. 

Plus, you have a business to run, so your time is a major consideration.

But...

  • What if you could follow up with them in a strategic way – one designed to get them to give you a call?
  • And what if you could do this all over the internet

Have you ever visited a website, then seen ads for that business in other places online? Well, then you are familiar with what OmniTargeting does.

As soon as someone visits your website for the first time, they enter your OmniTargeting machine. Then, wherever they go on the internet after that they see you. Or rather, they see an ad reminding them about you and telling them why they should call you.

They could be on Facebook, YouTube, Gmail, CNN, Amazon, Yahoo, ESPN, Twitter, TechCrunch… anywhere AND wherever they are… they’ll see your business ad offering your services.

This is vital. Because results show that website visitors who are followed up by your retargeting ads are 70% more likely to convert into a customer.

 

The Best Part

It's inexpensive.

In our experience running these OmniTargeting campaigns, the sales generated often cost just 20% of other forms of advertising.

For instance, we recently got a business 41% more leads at just 20% of their normal lead cost.

To put that into perspective, if you normally spend $100 to make the phone ring, our retargeting campaign could get you calls for as little as $20. Plus, these leads are even more qualified as they’ve seen your business multiple times prior to calling.

 

Your Opportunity

The fact is, only a tiny fraction of businesses have retargeting campaigns in place. Our research found 91% of companies don’t have a retargeting campaign running.

This is shocking because it means these businesses are leaving an extra 10-20% (or more) sales on the table.

And that could be true for your business.

Don’t let that happen. Get in front of your competition and take market share that you a missing out on currently. You focus on providing great service and let us manage this time consuming marketing initiative for you.

Note: If you currently get good traffic, this is an inexpensive way to increase your conversions without doing a full-price paid ads campaign. There is a lot of revenue to be generated from the visitors who get away after their initial visit!

It has never been easier to drive leads back to your website. Be Omni-Ready, be Omni-Present and get them!

We’ll setup your complete OmniTargeting campaign so your business is seen by your prospects repeatedly. And that, in turn, will produce more leads, for less cost.

The Longer Version

When someone visits your website, chances are they won’t be ready to buy right then. According to research this happens about 94% of the time. It is rare for a visitor to call you on their first visit!

Why?

Maybe they get distracted.

They’re order is called out at the coffee shop.

Or they go and look at one of your competitors sites.

Smart homeowners do their homework on contractors before they make a call. This means they visit your website, then leave it…94 times out of 100.

 

But that’s not all…

Leaving without taking an action is bad enough. Research shows that 80% of sales require at least 5 follow up conversations before a deal is done.

That means your prospects need multiple touches before they do business with you.

You have a business to run and you have to make sure these necessary multiple touches happen. Time runs out quickly.

 

How Do You Fix That?

You could spend all day on the phone chasing leads. Though, that’s only good for the people who actually do call you. And, as we’ve seen, only a small percentage of your website visitors will do that. This means you’ve got a lot of potential clients who come to your site once. The problem is you don’t know who they are, and you never see them again. 

Plus, you have a business to run, so your time is a major consideration.

But…

  • What if you could follow up with them in a strategic way – one designed to get them to give you a call?
  • And what if you could do this all over the internet

Have you ever visited a website, then seen ads for that business in other places online? Well, that’s exactly what OmniTargeting does.

As soon as someone visits your website for the first time, they enter your OmniTargeting machine. Then, wherever they go on the internet again, they see you. Or rather, your ad reminding them about you and why they should call you.

They could be on Facebook, YouTube, Gmail, CNN, Amazon, Yahoo, ESPN, Twitter, TechCrunch… anywhere AND wherever they are… they’ll see your business ad offering your services.

This is vital. Because results show that website visitors who are followed up by your retargeting ads are 70% more likely to convert into a customer.

 

The Best Part

It’s inexpensive. In our experience running these OmniTargeting campaigns, the sales generated often cost just 20% of other forms of advertising.

For instance, we recently got a business 41% more leads at just 20% of their normal lead cost.

To put that into perspective, if you normally spend $100 to make the phone ring, our retargeting campaign could get you calls for as little as $20. Plus, these leads are even more qualified as they’ve seen your business multiple times prior to calling.

 

Your Opportunity

The fact is, only a tiny fraction of businesses have retargeting campaigns in place. Our research found 91% of companies don’t have a retargeting campaign running.

This is shocking because it means these businesses are leaving an extra 10-20% (or more) sales on the table.

And that could be true for your business.

Don’t let that happen. Get in front of your competition and take market share that you a missing out on currently. You focus on providing great service and let us manage this time consuming marketing initiative for you.

Note: If you currently get good traffic, this is an inexpensive way to increase your conversions without doing a full-price paid ads campaign. There is a lot of revenue to be generated from the visitors who get away after their initial visit!

It has never been easier to drive leads back to your website. Be Omni-Ready, be Omni-Present and get them!

We’ll setup your complete OmniTargeting campaign so your business is seen by your prospects repeatedly. And that, in turn, will produce more leads, for less cost.

Currently Working with an Agency?

Are you currently working with someone to drive traffic to your website? No problem!

This service supplements their work, it doesn’t replace it, so they can keep doing what they are doing for you. In fact, the more advertising you are doing, the better this service performs.  

OmniTargeting WILL make every other form of advertising you are doing more effective.

Website Visits & OmniTargeting

94%

Visitors who leave your website without buying

80%

Sales that require at least 5 touches

70%

Chances a retargeted visitor becomes a buyer

20%

Cost of acquiring a retargeted visitor vs typical cost

Which Sounds Like Your Current Situation?

We Already Have Good Traffic

If your website is currently getting 50 or more visits each day, then retargeting is a great place to start. In order to continue to market to past visitors…you need to have first-time visitors. That is Step 1. With that already out of the way, you are ready to take the next step.

Want to learn more about how OmniTargeting can help your business grow? 

 

Our Website Needs More Visitors

This is common for many of the businesses we talk to each day. If your website is not getting enough visitors each day, then the place to start is with Google Ads. A targeted, paid search campaign will put you in front of people who need your services, which will generate traffic to your website.

Then, pairing OmniTargeting with a paid ad campaign such as Google Ads will make your targeted marketing perform even better. And it’s trackable, so you’ll know that’s true very quickly!

Let's Chat!

Let’s get together on the phone to have a quick 15 minute talk about OmniTargeting and how we can work together to get you more website conversions.

 

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And Finally...