Build Your Questionnaire

Some Example Questions For Brainstorming


Questions To Ask - Some Ideas

These are just some ideas to help you get started. Some of these may not make sense to ask; some may be ones you hadn’t considered. Use your expertise to come up with what you need. The goal is to get questionnaires submitted, so keep the number of questions to a minimum while still gathering enough info to come up with a ballpark cost that sets the proper expectations.

The way to approach this…imagine you are having a conversation with a friend who wants to get a ballpark idea for the cost of a project he is considering. What are the questions you would ask to come up with something helpful and realistic?  Use those questions…that’s as much as you need for this. From your answer, he/she will be able to determine whether it is worthwhile to have you come out to look at the project and get a quote for the job.


For a roof, it is easy to do a Google search for “roof replacement cost” and learn that a new roof could be anywhere from $7k to $80k…that isn’t a helpful answer. 

But by asking your friend a handful of easy-to-answer questions, you should be able to come up with something like this: 

“Based on what you told me, it will probably be somewhere between $10k and $16k, but I’ll have to look at it to be sure.”  That’s a helpful answer and your friend can decide whether to have you come look at it for an official quote. If he does, it’s likely he can afford to do the project. 

This is all we want to do here – gather just enough information to get in the ballpark so your leads can make an informed decision about scheduling an estimate. If it’s beyond their budget, they won’t take up time on your calendar which frees you up to meet with more “good leads”.



Is it a Repair or Replacement? 

What is the approx. size of your house (in sq. ft)?

Is it a 1-story, 2-story, 3-story?

What is the roof pitch? (flat, medium, steep)

Do you have any leaks or missing shingles? 

What kind of roof do you have? (Asphalt, Metal, Tile, Slate, Other)

What kind of roof do you want? 



How many windows do you need?

What is the average size of your windows? (Small, Medium, Large)

Do you want to re-use the existing trim or get new trim?

What exterior color do you want?

What interior color do you want?

What Quality of Window do you want? (Good, Better, Best)


Kitchen Remodeling

What kind of remodel do you need: (Complete, Partial)

What is the shape of your kitchen? (Single-wall, L-shape, Galley, U-shape, etc)

Do you have an island? 

Do you want to add an island?

How would you rate the size of your kitchen? (small, medium, large)

What items do you want us to update?

Is plumbing work needed? 

Is electrical work needed? 

Will a gas line need to be moved? 



Is it Interior, Exterior, Both?

For Interior Jobs: 

What needs to be painted?

What is your average ceiling height?

How many rooms?

How would you rate the condition of the walls?

Exterior Jobs:

Paint or Stain?

What kind of siding do you have?

What is the size of your house?

Is it a 1-story, 2-story, 3-story?

How much is covered by the siding to be painted?


Let's Build A Rough Estimate Questionnaire

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