The Sales Growth Systems
Fill Your Calendar to Increase Sales
Reach Your Sales Goals
If you are like the businesses we work with, then your goal is to book more jobs so you can increase sales.
In order to do that, you need to book more estimates/inspections.
We identified two tools that will directly affect your ability to get more homeowners booked to your calendar…and do it quickly. In order to deliver the best results (and hopefully exceed your expectations), we got good at using those tools.
Then we packaged those tools with a supplemental service that make it super easy for you to start a conversation with visitors before they even leave your website, which gives you additional chances to book an estimate.
Below you will find what we have created…three robust growth systems designed to help you increase your sales while reducing your cost-per-lead.
*Note…due to the iOS 14.5 update from Apple, the Leads+ system is currently only helpful for websites that already have a high volume of traffic. If your website needs more traffic, the Omni-only system may not work for you.
The Primary Tools
Want to quickly increase the number of visitors your website gets? Or need higher-quality traffic?
Google Ads is what you need to get exclusive leads coming in this month!
This is a tool any business can benefit from…
If you have a website and already get enough traffic to it, then this will improve your results.
The Sales Growth Systems
Which one is right for your business?
When we start working with a new customer it is not uncommon to uncover one of these issues:
- Traffic is not at the level needed to go with just the Leads+ system.
- The *quality* of the traffic is too low to generate enough real leads that can turn into customers
- Leads are not coming in fast enough to reach sales objectives
If any of these sound like your situation, then the LeadFlow Accelerator System or the LeadsBooster System is what you need.
But don’t worry, we won’t leave you to make that determination.
When we have the opportunity to talk we will take the time to find the right fit for your business. You need to be set up for success from the start.
Please note:
1. Traffic is critical to success.
2. Your website may already have the required traffic (amount and quality). If that is the case you can skip Google Ads if you want.
3. Your current monthly traffic level & quality, PLUS your objectives are what will determine which system is right for your business.
Having traffic is great, but Quality > Quantity. A low amount of high-quality traffic beats a high amount of low-quality traffic every time.
If you have a lot of visitors stopping by, but they are just tire kickers, then those visitors are not true prospects. This will show up in how often your phone rings and how full your calendar is.
Better prospects (homeowners with a problem today) coming in mean higher conversions (booked estimates).
And if you are also running Omni ads you don’t want to show those ads to people who are not good prospects…that’s just a waste of money. So it’s important to limit your ads to just true prospects.
Let’s be sure your traffic is worth the ad spend. Google Ads will make sure your Omni ads are being shown to the right people.
Accelerate Your Sales Growth
Generate New, Highly-Targeted Traffic
Get More From Your Existing Website Traffic
LeadFlow Accelerator System
- Google Ads Management
- OmniTargeting System
- Optimized Landing Pages
- Visitor Welcome Mat
- Call Tracking
- Missed Call Text-back
LeadsBooster*
- Google Ads Management
- Optimized Landing Page
- Visitor Welcome Mat
- Call Tracking
Leads+*
- OmniTargeting System
- Optimized Landing Page
- Visitor Welcome Mat
- Missed Call Text-back
*Due to platform requirements and iOs 14.5, this option is now limited to websites that already have a high volume of traffic.
If traffic is too low, then the LeadFlow Accelerator System is the best option.
What's Included
Comprehensive Set Up
Active Management
Monthly Performance Reporting
We run everything for you.
Aside from providing the info needed to get your System set up and launched, the only things you have to do are cover the ad spend, answer your phone, close sales, and provide the service.
In other words, pay for the ads and keep doing what you do.
As you can see from the list below, you get quite a lot with all of our systems. We set up an entire marketing ecosystem for your business so no website visitor is missed being tagged.
Once they are tagged we will start telling your story via your ads in various places online so we get as many website visitors to come back as possible.
With the Leads+ System, we get to work bringing visitors back to your website so they can book an estimate with you.
With the LeadFlow Accelerator System, we get to work bringing even more — and higher-quality — visitors to your website so even more visitors are added into your OmniTargeting ecosystem.
The LeadsBooster System does not include OmniTargeting, but it does include Google Retargeting, so you still get a significant retargeting effort working for you.
More Visitors in the retargeting system = More Calls to your business.
- PopularLeadFlow Accelerator
- LeadsBooster
- Leads+
Popular
LeadFlow Accelerator | LeadsBooster | Leads+ | |
Google Ads + OmniTargeting | Google Ads | OmniTargeting (High-traffic Sites Only) | |
White-Glove Onboarding Call
We kick off the service with a call to make sure we have access to everything we need to get you set up for a successful campaign.
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Optimized Landing Page
The key to maximizing conversions. Significantly out-perform a typical website page.
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Google Account Setup
Tag Manager, Google Analytics, Google Ads
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Google Campaign Setup
Including keyword set, ad copy, audience targeting, adextensions.
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Google Ads Management
Actively-managed paid ads campaign
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Google Retargeting
VideoAds
Display Ads Gmail Ads | |||
Performance Reporting - Monthly
You will receive a Monthly Performance Report delivered via email so you can see how well the campaign is working for you.
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Weekly Account Management and Optimizations | |||
Omni Pixel & Tracking
To make sure your visitors are tagged so they see your ads. Tracking tells us how well the service is performing.
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4 Ad Types
Brand
Offer Testimonial Seasonal | |||
150+ Ads
You provide the content. We do ad design and creation for all platforms, including video content
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Seasonal Ad Rotation
Ongoing ad rotation based on a proven remarketing calendar
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One New Ad Set Per Month
To keep your ads fresh, we create an additional set each and every month. This is especially useful if you have seasonal, holiday, or special offers. You don't have to pay for those ads to be created, it's already included!
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Facebook/Instagram Retargeting
VideoAds
Display Ads | |||
Bi-Weekly Review & Optimization
(Omni)This is an actively managed service. We collect data and use it to adjust campaign settings and ads in order to improve performance.
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Missed Call Text-back
Automatically send a text message to missed callers and save potentially lost prospects.
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Call Tracking
You will know exactly which calls were the result of your ads.
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Visitor Welcome Mat
Not everyone likes to call. Make visitors feel welcomed AND make it easy for them to start a conversation with your business.
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Click Fraud Protection
Fraudulent clicks happen, we keep that to a minimum so your budget isn't blown on fake clicks (usually done by a competitor)
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Competitive Landscape and Offer Review
Review of competitor ads for most searched keywords at Month 6 review.
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Strategy Sessions - Quarterly
Businesses change over time, so we will make sure we are on top of what your needs are as they change.
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6 Month Roadmap
Layout what will be happening during the first 6 months of the campaign.
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Client Reporting Dashboard | Get Started! | Get Started! | Get Started! |