About DownstreamDigital
About Us
We’ve seen too many home remodeling businesses waste money on marketing that “doesn’t work”. That’s why we started DownstreamDigital. Most agencies want to sell “more traffic = more leads”, but we have found the real answer is to help turn more of their existing visitors into leads that they can turn into jobs.
With new technology comes better tools, and now we can make all of this happen essentially on autopilot for you.
How?
By deploying AI assistants that have specific functions to instantly engage, quickly qualify, and consistently follow up with leads and book qualified estimates 24/7/365 — with zero effort on your part.
Contact us today to learn how we can partner together to take your home improvement business to the next level.
NOTE: We are not a lead generation agency. We are a visitor-conversion company. If you already have visitors to your website, socials, etc or even just a list of old leads that have gone cold, we will convert more of them into qualified appointments booked directly onto your calendar.
Our History
The Evolution of Downstream Digital Momentum
Since our founding in 2010, DownstreamDigital has been dedicated to helping businesses grow through digital marketing—ranking on Page 1, running paid ads, building high-converting websites, and managing online reputations. But as technology evolved, so did we.
Originally, the transition was from the Yellow Pages to the internet, so having a website was critical to getting leads. But recently we saw a major shift happening—businesses didn’t want “more leads”, they want more paying jobs. While we can’t do the selling for you, we can make sure you have the systems needed to engage, qualify, and convert your leads automatically. The future isn’t just about marketing—it’s about momentum.
That’s why we evolved —because success isn’t just about generating leads, it’s about identifying the rights one and keeping them moving forward.
Today, we focus on AI-powered automation that helps businesses:
✅ Instantly engage new contacts, so no leads are lost.
✅ Weed out tire kickers to save time for qualified homeowners.
✅ Revive cold leads and turn them into booked jobs.
✅ Maximize booked appointments so your calendar is full.
✅ Follow up with homeowners automatically—so you close more quotes instead of losing them.
All without any extra effort.
By leveraging AI and automation, we’re ensuring every home remodeling lead gets the attention it deserves.
AlexEdgeTM by Downstream Digital Momentum represents our evolution, keeping the best parts of what made us successful while embracing the future of business automation to make you more successful.
What This Means for You
Our mission remains the same: helping businesses grow. But now, we’re giving you a competitive edge—smarter, more efficient, and hands-free growth powered by AI.
Your momentum is just getting started! 🚀
Who We Are
Alan Engel
Founder
Tori Briar
Director
business Development
Maddie Rogers
business Development Associate
Sam Grant
CONFIGURATOR TEAM Lead
Andy Warner
chatbot development
Why Choose Us
Get More leads
Less effort, better results.
Get Better Leads
Eliminate tire kickers.
Get Exclusive Leads
No sharing...they are 100% yours.
Qualified Appointments
Homeowners ready to hire.
We want you to get as much as you can while spending as little as possible.
Budgets are limited, so let’s get as much as possible from the visitors you already have.
If you want even more leads & appointments, spend more on advertising to attract more visitors.
Our Tools
We do not offer all of the marketing services you could ever want. We specialize in delivering high-quality, exclusive leads and qualified appointments.
Our philosophy is:
1. Get as much as you can from whatever traffic you are already getting to your website.
2. When you are ready for more, we'll send highly-targeted traffic to your website...homeowners in your target area who need your services and want your help.
3. If you just want to buy exclusive leads, we can do that, too.
LeadGen Configurator
Use the traffic your website already has to get 67% more leads and fill your calendar with qualified homeowners.
InboxAutopilot
Never miss another call! Engage, qualify, and follow up with leads and book qualified estimates 24/7/365 with zero effort.
Pay-Per-Lead
Use our PureLeads service to get high-quality, exclusive leads when you need them.
Paid Ads
Need more traffic? How about better traffic? We'll run your ads so you get both when you're ready for it. You just cover the ad spend, we'll do the rest.
Ready To Automate Your Lead Engagement and Close More Jobs?
Let’s have a quick chat to meet each other and see if we are a fit.